Welcome to The Brief!
Hi There! My name is Christe, and I am the designer. This brief will be the basis for the experiment, Human vs AI.
Beauty from Ash is my website that is home to my blog, shop, and a page to showcase my design. Its vibe is edgy meets elegance with a wordmark logo made from a brush script and elegant assets to complement it.
My inspiration is trials are turned into triumphs by the Lord, inspired by Isaiah 61:3.

Branding Description
Resilient
Empowering
Sophisticated
Bold
Inspiring
Graceful
Authentic
Timeless
Edgy
Uplifting
Faith-driven
Courageous
Radiant
Purposeful
Grace-filled
Empathetic
Inspired
Dynamic
Vibrant
Authentic
BEAUTY FROM ASH
DESIGN BRIEF
Domain: beauty-from-ash.com
Christie Raymond
Copyright 2024, all rights reserved
Website Mission
Beauty from Ash is my website that will host my blog, shop, and a page to showcase my design. Its vibe is edgy meets elegant with a logo made from a brush script and assets that complement it with elegance.
Branding Goals
The goal for my branding is to increase the recognition of the brand and the number of people who can access my site. I want it to influence my viewer's desire to come back for new posts and information. The consistent style throughout the site will create a distinct, recognizable identity.
Color Palette
My color palette will be minimal and sophisticated. I want to use terms for the colors that relate to brand name such as Swan and Ashes as the main colors. I want a pop of color to add richness without overpowering any of the elements.
I want contrasting pages - the devotion and writing ones will be light, and cheerful and the design ones will be dark, and edgy.
Assets
Patterns, images, and icon should be part of the design guide. I would like a floral or lace design for the light pages.