This experiment compares the traditional design process with an AI-assisted approach to brand creation. The traditional approach starts as an idea. A designer builds each step from scratch to launch. The AI assisted approach prompts AI and uses AI from ideation to complete brand package.
From Idea to Launch:
Create a Brand Brief
Ideation
Sketch & Test Ideas
Moved to professional design tools
Design Visual Brand Identity
Design Deliverable Brand Guidelines & Assets
THE IDENTITY
I chose a personal identity style for my design rather than a business or professional portfolio. This is to emphasize the unique challenge of creating custom assets for a personal brand.